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The Sales & Marketing Department is responsible for the marketing, branding and promotion of the annual conference.  Works with the director of programs to build a marketing campaign centered on the theme and venue. Meets with Web administrators to develop the online marketing campaign and registration portal.  Makes budget projections and sets price points for registration, T-shirts, vendors, etc.  Coordinates fundraising and donation efforts and seeks grant writers to solicit grants.

Below are the key areas overseen by the Sales Department:

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Sonia Atkins

Sales & Marketing Director

Sales Coordinator

The Sales Coordinator supports the Director of Sales & Marketing by managing sales activities. This role helps organize merchandise sales, vendor onboarding, and inventory tracking. The Sales Coordinator also assists with timelines, documentation, and ensuring all sales‑related goals stay on schedule for our annual conference.  

The areas that fall under the Sales Department are:

 

  • Vendors

  • Merchandise

  • Fundraisers

  • Grants

  • Food Vendors/Sponsors

  • Hotel Rooms Inventory

  • Jackets

  • T-shirts

Marketing Coordinator

The Marketing Coordinator supports the Director of Sales & Marketing by managing the execution of all marketing and promotional activities for the HOPE First Annual Conference. This role helps ensure that the conference brand is presented with excellence across digital, print, and in‑person platforms. Responsibilities include coordinating graphic design needs, assisting with social media content, organizing printed materials, and supporting the development of the annual marketing campaign. The Marketing Coordinator also works closely with web administrators, photographers, and communications teams to maintain consistency, accuracy, and timeliness across all marketing channels.

 

The areas that fall under the Marketing Department are:

 

  • Graphic Designer

  • Administration

  • Annual Campaign

  • Social Media

  • Printed Programs

  • Posters

  • Flyers

  • Signage

  • Photography

  • Mailings

  • Emails

 

Registration Coordinator

The Registration Coordinator manages all aspects of the conference registration process to ensure a smooth, organized, and welcoming experience for every attendee. This role oversees the fee schedule, online registration portal, early‑bird timelines, and all registration‑related communications. The coordinator works closely with the Director of Sales & Marketing to maintain accurate data, monitor metrics, and support the overall registration strategy. Responsibilities also include managing conference badges, coordinating supplies, preparing the information kiosk, and serving as the liaison for churches and group registrations.

 

The areas that fall under the registration coordinator are:

  • Fee Schedule

  • Early-bird Registration

  • Post Card Mailer

  • Conference Badges

  • Information Kiosk

  • Supplies (Badges/Lanyards Equipment)

  • Church Liaison

For more information and to learn about volunteering, please click here.

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